
Norse Viking
“The North Atlantic in a bar — minus the hypothermia.”

Ancient Ingredients. Modern Results.
We do not make a soap a month. We make a soap a season, and only when we have found something worth the postage. Each bar below is a small dispatch from somewhere we have been.

“The North Atlantic in a bar — minus the hypothermia.”

“The purest soap the world has ever known.”

“Desert sage, cedar smoke, and a sky you cannot photograph.”

It started with my grandfather's shaving brush — a mangy thing from Trieste he refused to retire, and a cake of olive soap he'd carried home from Aleppo in 1962. The smell of that bar is the only part of him I can summon at will.
Relic exists because most of what we wash with is a chemical apology to our ancestors. We travel. We pay the maker. We ship it cold-pressed in a box you'll want to keep.
— J. Halliday, founder & reluctant cartographer
Read all dispatches →Every botanical printed in plain English on the box. If you can’t pronounce it, it isn’t in there.
We pay producers the price they ask, then add 10%. We do not haggle for a living.
No bar leaves the workshop until it has cured for at least 42 days. Patience is a feature.
Use a third of the bar. If it isn’t for you, mail back the rest. Refund in three days.
“I am always so thankful to get my Biomax soap. I open the box and it smells nostalgic — the most clean, healthy skin feeling I can appreciate.”
“Soothes my aging skin, and super clean ingredients which is difficult to find in other products. Only soap my husband and I will use.”
“I have had dry skin on my face for years. This is by far the most improvement I've ever realized from a single product. I only wish I had found it sooner.”
“I was looking for a soap to replace my shampoo and conditioner — and this is it. It cleans without stripping or drying out my hair.”
Real questions from real customers, answered without marketing perfume.
Roughly three weeks of daily use for the Aleppo, six to eight for the Norse Viking — provided you allow the bar to dry between baths. Set it on a slatted dish, not a saucer of its own dissolved ambition.
The Norse Viking is cold-processed and cured for a minimum of six weeks. The Aleppo is hot-processed by hand in Turkey using the traditional method, then cured for nine months before it ships.
Yes. We use no synthetic fragrances, sulfates, parabens, or palm oil. Botanicals only — described in plain English on every label.
The first batch is on the curing racks now and ships in Summer 2026. Reserve a bar with the waitlist below — you pay only when it ships, and you can cancel any time.
Anywhere in the United States, Canada, the UK, and the EU. Free shipping on orders over $60. Tracking number included by default; postcards from us, occasionally.
Use a third of the bar. If you are not converted, send the remainder back for a full refund. We have done this since 2019 and have refunded eleven people, mostly by accident.